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Decoding Despacito
Book • 2020
Leila Cobo's 'Decoding Despacito' compiles interviews and reporting to trace the rise and globalization of Latin music through landmark songs and industry shifts.
The book explores how tracks from different eras connected regional scenes to global audiences and the business, cultural, and production forces that enabled crossover success.
Drawing on firsthand accounts, it highlights pivotal moments from early crossover hits to contemporary superstars, offering context about language, marketing, and collaboration.
Cobo profiles artists, songwriters, and executives, revealing strategies and tensions behind bringing Latin music into mainstream markets.
The work serves as both a historical record and an analysis of how Latin music's influence expanded in the modern music industry.
The book explores how tracks from different eras connected regional scenes to global audiences and the business, cultural, and production forces that enabled crossover success.
Drawing on firsthand accounts, it highlights pivotal moments from early crossover hits to contemporary superstars, offering context about language, marketing, and collaboration.
Cobo profiles artists, songwriters, and executives, revealing strategies and tensions behind bringing Latin music into mainstream markets.
The work serves as both a historical record and an analysis of how Latin music's influence expanded in the modern music industry.
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Mentioned in 1 episodes
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Rob Harvilla
Shakira — “Hips Don’t Lie”
