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EX by Design
Book •
Emma Bridger's 'EX by Design' (second edition) provides a practical framework for deliberately designing employee experiences grounded in psychological and research-based principles.
The book aims to be accessible to practitioners, translating scientific rigor into usable tools, methods, and case examples for HR and EX professionals.
Bridger emphasizes human-centered approaches such as best-experience conversations, moving from transactional to transformational practices, and using research strategically rather than reactively.
The book also covers measurement, design thinking, and how to create interventions that genuinely improve people’s day-to-day working lives.
Ultimately, it seeks to shift organizations away from survey fixation toward purposeful experience design that drives engagement outcomes.
The book aims to be accessible to practitioners, translating scientific rigor into usable tools, methods, and case examples for HR and EX professionals.
Bridger emphasizes human-centered approaches such as best-experience conversations, moving from transactional to transformational practices, and using research strategically rather than reactively.
The book also covers measurement, design thinking, and how to create interventions that genuinely improve people’s day-to-day working lives.
Ultimately, it seeks to shift organizations away from survey fixation toward purposeful experience design that drives engagement outcomes.
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to describe her second edition book offering practical, science-backed guidance on designing employee experience.

Emma Bridger

Getting real with Employee Experience


