Matt Ohrt returns to the podcast with a bold mission: dismantle the bloated, broken health care system and replace it with a transparent, people-first model. In this episode, Matt explains why he left a successful startup to launch Rise Up Health in Texas—a state known for its independent spirit and appetite for innovation.

Matt draws on his leadership background in HR, lean manufacturing, and entrepreneurship to build a scalable health plan that rejects the status quo. He breaks down how monopolistic insurance practices hurt patients, frustrate doctors, and crush small businesses. Instead, he's advocating for free-market health care powered by independent providers.

Craig and Matt also explore the power of personal agency—from what you eat to how you lead in business and at home. Matt’s leadership doesn’t stop with health care. As a foster parent and author, he’s teaching the next generation what real support and care look like.

Want to learn more about Matt Ohrt's work? Check out their website at https://www.riseuphealthplan.com.

Connect with Matt Ohrt on LinkedIn at https://www.linkedin.com/in/matt-ohrt-6a1335b/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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