Eat Big Fish

Book •

Mentioned by

Mentioned by

John Evans

in reference to intelligent naivety and challenging the status quo.

Mentioned by

Corey Marchesotto

as a book that matched her experience creating a new innovation role and provided useful guidance.

Mentioned by

Fergus O'Carroll

and

Hugh Derrick

in a conversation about challenger brands and marketing strategy.

Mentioned by

John Evans

as Adam Morgan's famous book about how challenger brands create new categories and become successful.

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