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Mentioned in 1 episodes
Kellogg on marketing
Book • 2010
Kellogg on Marketing is a compilation of marketing wisdom and frameworks assembled from faculty at Northwestern University's Kellogg School of Management.
The book covers fundamentals of marketing strategy, brand management, market research, and customer analytics, presenting both theory and practical applications.
It is organized to provide a structured, end-to-end treatment of marketing topics suitable for practitioners and students seeking a holistic view.
The contributors leverage academic rigor and real-world case studies to illustrate how marketing decisions are made and evaluated.
As a result, the book serves as a reference for building a coherent marketing approach rather than relying on fragmented advice.
The book covers fundamentals of marketing strategy, brand management, market research, and customer analytics, presenting both theory and practical applications.
It is organized to provide a structured, end-to-end treatment of marketing topics suitable for practitioners and students seeking a holistic view.
The contributors leverage academic rigor and real-world case studies to illustrate how marketing decisions are made and evaluated.
As a result, the book serves as a reference for building a coherent marketing approach rather than relying on fragmented advice.
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