#18525
Mentioned in 3 episodes

What Customers Want

Book •
Author
Tony Ulwick

Mentioned by

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 Scott Burleson
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 Tony Ulwick
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 Martin Pattera
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 Dan Olsen
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 Chad McAllister
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 Mark Bailes

Mentioned in 3 episodes

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Martin Pattera
 erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.
215 - Der Prozess zur Innovation: Warum echte Innovation kein Zufall ist – sondern ein methodischer Prozess | Martin Pattera
Mentioned by
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Dan Olsen
 as a book containing a similar importance and satisfaction framework.
How to Achieve Product Market Fit by Dan Olsen
Mentioned by
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Scott Burleson
 as a process-oriented book that provided actionable steps for product managers.
Episode 47: Philosophy, Jobs-to-be-done and customer rationality
Mentioned by
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Chad McAllister
 as the originator of the Jobs to be Done framework and the milkshake story.
525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
Mentioned by
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Mark Bailes
 as bestsellers written by
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Tony Ulwick
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EP 536 - Strategyn Founder & CEO on Making Product Innovation Predictable
Mentioned by
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Tony Ulwick
 as his first book on jobs to be done and outcome-driven innovation.
Tony Ulwick outcome-driven innovation and jobs-to-be-done

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