Uplift: The Bra in America

A History of the Bra in America
Book • 2002
Uplift: The Bra in America by Jane Farrell-Beck and Colleen Gau explores the social and business history of the bra, examining its influence on women's style, health, and economic opportunities.

The book uses examples from advertising, movies, and popular culture to illustrate the dynamic relationship between the bra and broader societal issues.

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Mentioned by Chuck Bryant to highlight the complexities of bra design and fitting.
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