The Road Less Stupid

The Road Less Stupid is a business guide that emphasizes the need to minimize dumb decisions and maximize critical thinking.

The book, written by Keith J. Cunningham, highlights the concept of 'dumb tax' – the financial and emotional costs of making poor business decisions.

It advocates for regular 'Thinking Time' to reflect on business challenges, separate problems from symptoms, and make informed decisions.

The book is structured with short chapters and reflective questions to help business owners improve their decision-making skills and avoid costly mistakes.