FOR

FOR by Jeff Henderson distills the idea that organizations grow healthier when they clearly articulate what they exist to accomplish rather than what they oppose.

The short, practical book includes exercises and examples to help leaders define and communicate their 'for' statement.

Henderson shows how a focused purpose influences hiring, marketing, and daily decisions, creating alignment across teams.

The book is aimed at leaders in nonprofits, churches, and businesses seeking simple tools to strengthen organizational identity.

Its approachable format makes it useful for teams and boards wanting to jump-start clarity work.