Win bigly

In 'Win Bigly', Scott Adams explores the art and science of persuasion, particularly in the context of Donald Trump's 2016 presidential victory.

Adams, who predicted Trump's win, argues that Trump is a 'master persuader' who effectively uses emotional appeal, visual simplicity, and other persuasion tools to influence public opinion.

The book delves into various persuasion techniques, including confirmation bias, cognitive dissonance, reciprocity, and the high-ground maneuver, and provides practical advice on how to apply these techniques in any situation.