The Business of Storytelling

This forthcoming book by Don Yaeger focuses on harnessing storytelling as a strategic leadership tool to influence, inspire, and align teams.

It aims to show leaders how to craft and deliver stories that create connection, clarify purpose, and drive behavior in organizations.

Yaeger likely combines research, interviews, and practical storytelling frameworks to teach readers how to use narrative in meetings, presentations, and culture-building efforts.

The book is tied to a pre-release community called the Circle of Storytellers, where readers can engage with the material early.

It is positioned as a practical resource for leaders seeking to improve communication and engagement through story.