Metaphors We Live By

In 'Metaphors We Live By,' George Lakoff and Mark Johnson argue that metaphor is not just a figure of speech but a fundamental mechanism of the mind that allows us to use our physical and social experiences to understand more abstract concepts.

The book introduces the concept of 'conceptual metaphors' and demonstrates how these metaphors structure our perceptions, thoughts, and actions.

It challenges traditional views in Western philosophy and linguistics by showing that metaphor is pervasive in everyday language and thought, influencing how we think about concepts like love, arguments, and truth.