The 12-week year

The 12 Week Year challenges the traditional annual goal-setting approach, which is often ineffective for many individuals and organizations.

The book introduces a 12-week execution cycle that captures the energy and urgency of year-end goals, avoiding the pitfalls of low productivity associated with annualized thinking.

It provides a step-by-step system to improve execution effectiveness, creating focus, clarity, and a sense of urgency to achieve more in a shorter period.