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The 200-MPH Billboard
The Inside Story of How Big Money Changed NASCAR
Book • 2007
How NASCAR evolved from dusty racetracks in the rural South to a world-class enterprise watched by Wall Street and fans alike is chronicled by Mark Yost.
The book demystifies the economics and politics behind NASCAR sponsorships, from Richard Petty's $200,000 STP deal in 1972 to today's $20 million corporate partnerships with Fortune 500 companies.
Yost provides a rare behind-the-scenes look at the head-turning deals that transformed NASCAR into an international powerhouse.
The book demystifies the economics and politics behind NASCAR sponsorships, from Richard Petty's $200,000 STP deal in 1972 to today's $20 million corporate partnerships with Fortune 500 companies.
Yost provides a rare behind-the-scenes look at the head-turning deals that transformed NASCAR into an international powerhouse.
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Mentioned in 1 episodes
Mentioned by the show as recommended reading on motorsport sponsorship and advertising.
F1 vs NASCAR | Start Your Engines | 1
