Ramping Your Brand

Book • 2019
Author
Dr. James F. Richardson

Mentioned by

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 Dr. James F. Richardson
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 Karen Danudjaja
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 Dr. James F. Richardson

Mentioned in 0 episodes

Mentioned by
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Dr. James F. Richardson
 as a short book he references containing the two master KPIs and related benchmarks.
Episode 163 - The Benchmark of Benchmarks
Mentioned by
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Dr. James F. Richardson
 as his own book referenced multiple times in the episode to discuss symbolism and sensory design.
Episode 161 - The Forgotten Variable That Destroys Marketing Efficiency
Mentioned by Dr. James Richardson as his best-selling business book, often referred to as “The CPG Bible”.
Episode 157 - Four Proven Ways To Accelerate Your CPG Brand
Mentioned by the intro as the book written by the host, Dr. James Richardson.
Episode 159 -YoY Growth is Slowing? — Do This!
Mentioned by
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Dr. James F. Richardson
 to explain the pyramid of causality in consumer packaged goods.
Episode 129 - The Six Elements of a Good Strategic Plan
Mentioned by
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Dr. James F. Richardson
 in the context of pricing strategies for consumer packaged goods (CPG).
Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG
Mentioned as the book written by the host, Dr. James Richardson.
Episode 153 - The Premium Pricing Fork in The Road
Recommended by
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Karen Danudjaja
 as helpful for positioning products.
$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)

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