Salt Sugar Fat

In this book, Michael Moss delves into the strategies used by major food companies to create products that are highly appealing and addictive.

He explores the concept of the 'bliss point,' where scientists calculate the optimal combination of sugar, fat, and salt to maximize consumer desire.

Moss also uncovers marketing techniques borrowed from the tobacco industry and reveals how these practices contribute to the obesity epidemic.

The book is based on meticulous research and interviews with industry insiders, providing a detailed and often unsettling look at the processed food industry's impact on public health.