#19514
Mentioned in 3 episodes
First in Thirst
How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Book • 2005
Gatorade is an enthralling story brought to life by journalist Darren Rovell, who chronicles every milestone from its invention at the University of Florida to its rise via advertising, sponsorships like the Michael Jordan 'Be Like Mike' campaign, and the Gatorade bath.
With candid insights into negotiations, lawsuits, mergers, product strategies, and mishaps, the book identifies nine Gatorade Rules—business principles for brand dominance applicable across industries.
With candid insights into negotiations, lawsuits, mergers, product strategies, and mishaps, the book identifies nine Gatorade Rules—business principles for brand dominance applicable across industries.
Mentioned by
Mentioned in 3 episodes
Suggested by 
David Brown
57 snips
Gatorade Sweats the Competition | Searching for a Solution | 1
Recommended by 
David Brown
55 snips
Gatorade Sweats the Competition | Defending the Title | 3
Recommended by
David Brown
42 snips
Gatorade Sweats the Competition | Be Like Mike | 2
