Finishers

Sammy Lander's Finishers draws on his work as a substitution coach to explore the psychology, preparation, and culture around non-starting players in team sports.

The book explains why substitutes often feel undervalued and provides practical tools and processes coaches can use to make reserves feel they matter, not just belong.

Lander outlines substitution methodology and strategy, including communication, role clarity, and building a 'substitution union' to align bench behaviours with team values.

Through examples from professional football and other sports, he shows how deliberate substitution practices improve performance, culture, and long-term team sustainability.

The book is aimed at coaches and leaders seeking actionable ways to maximise the contribution of every squad member.