#55862
Mentioned in 1 episodes
Why Did You Buy That Drink?
The Surprising Science Behind Everyday Purchases
Book • 2024
Why Did You Buy That Drink?
explores the hidden forces shaping our daily buying decisions, such as choosing sodas or paper towels.
It dives into consumer research, dissecting how brands, timing, cognitive filters, personal beliefs, and social circles influence ordinary choices.
Endorsed by experts from NYU, INSEAD, Wharton, Ogilvy, and Coca-Cola, the book challenges readers to rethink the battles behind their receipts.
explores the hidden forces shaping our daily buying decisions, such as choosing sodas or paper towels.
It dives into consumer research, dissecting how brands, timing, cognitive filters, personal beliefs, and social circles influence ordinary choices.
Endorsed by experts from NYU, INSEAD, Wharton, Ogilvy, and Coca-Cola, the book challenges readers to rethink the battles behind their receipts.
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Mentioned in 1 episodes
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Phil Agnew
Mehdi Bouhassoun
52 snips
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
