We Can Do Better

In 'We Can Do Better,' Maja Göpel examines historical and contemporary processes of societal transformation to show that meaningful change spreads when early actors are followed by broader coalitions.

She emphasises collaboration across diverse actors and the need to redesign institutions and incentives so sustainable alternatives can scale.

The book discusses how change rarely comes from solitary pioneers alone but from the next adopters who make innovations socially and politically influential.

Göpel draws on systems thinking and examples of policy, social movements, and economic shifts to propose practical avenues for accelerating decarbonisation and social equity.

Her tone is both diagnostic and hopeful, aiming to inspire coordinated action rather than ideological division.