I put AI to the test at one of the world’s largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing.

You’ll learn:

Why AI-generated content is seen as error-free (feat. 2022 study by Henestrosa et al.).

How AI compares to humans in persuading consumers (feat. 2023 meta-analysis).

Why strong positioning, like Wistia’s, is key to beating AI at its own game.

The marketing tasks most at risk of being taken over by AI (feat. 2024 survey).

A senior marketer’s take on whether AI could ever replace humans (feat. Richard Truncale).

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Sources:

Henestrosa, A. L., Greving, H., & Kimmerle, J. (2022). Automated journalism: The effects of AI authorship and evaluative information on the perception of a science journalism article. Computers in Human Behavior, 138, 107445. https://doi.org/10.1016/j.chb.2022.107445

Huang, G., & Wang, S. (2023). Is artificial intelligence more persuasive than humans? A meta-analysis. Journal of Communication, 73(6), 552–562. https://doi.org/10.1093/joc/jqad024

Kasumovic, D. (2024). Artificial intelligence (AI) marketing benchmark report: 2024. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-benchmark-report/

Shotton, R. (2023). The illusion of choice: 16 ½ psychological biases that influence what we buy. Harriman House.

Chan, W. T. Y., & Leung, C. H. (2018). An empirical study on reverse psychology applied in advertising messages. Asian Journal of Empirical Research, 8(9), 321–329. https://doi.org/10.18488/journal.1007/2018.8.9/1007.9.321.329

The illusion of choice: 16 ½ psychological biases that influence what we buy

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