#1886

Mentioned in 23 episodes

The experience economy

Book • 1999

B. Joseph Pine II

Originally published in 1999, 'The Experience Economy' by B. Joseph Pine II and James H. Gilmore outlines the progression of economic offerings from commodities to goods to services and finally to experiences.

The authors argue that in the experience economy, businesses must stage memorable events to engage customers.

The book uses the metaphor of theater to explain how businesses can create these experiences, emphasizing themes such as esthetic, escapist, educational, and entertainment experiences.

An updated version released in 2019 focuses on competing for customer time, attention, and money in the digital age.

Mentioned by

Christopher Lochhead

Marisa Murgatroyd

Mentioned in 23 episodes

Mentioned by

Mark Toro

as one of the books he was reading during the GFC.

#388 - Mark Toro - CVO @ Toro Development Co. - Developing Generational Mixed Use "Fortresses"

Mentioned by Christopher Lockhead, referencing Joe Pine, the co-author, and the book's original price.

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

Mentioned by

Marisa Murgatroyd

as the source of the idea that economies progress from commodities to goods to services to experiences.

452: The NEW WAY to Make Money Online (AI, YouTube & Social Media)

Mentioned by

Joe Pine

to tell a bit of the story about writing “The Experience Economy”.

417 How Joe Pine Built A Business Around His Intellectual Capital

Mentioned by

Joanna Penn

as the previous book by B. Joseph Pine II that drove business model shifts.

My 2026 Creative And Business Goals With Joanna Penn

Mentioned by

Christopher Lochhead

and

Joe Pine

as the seminal book that defined experiences as a distinct economic offering and shaped modern customer experience thinking.

422 The Transformation Economy with Joe Pine, World-wide Bestselling Author of “The Experience Economy”

Mentioned by

Dan Christian

as the book written by

Joe Pine

, who is a guest on the show.

Why 2026 Is the Year of Transformative Travel with Jake Haupert and Joe Pine

Mentioned by

Blair Enns

in reference to Joe Pine's example of a birthday cake to illustrate the shift in value creation.

Mentioned as a book that Eduardo wished he had written, highlighting its significant impact and timelessness.

362 The Hero’s Journey: How To Make Your Customers The Heroes Of Their Own Transformational Journeys | Category Pirates

Mentioned by

Matt Reustle

when discussing Dennis Mosley-Williams's work and focus on experience.

Most Creators Miss This | Matt Reustle on What Makes Content Transformational

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